Work
Systems that survive a real day.
We publish work we can describe accurately. That means fewer entries here than most agency sites carry, and every number on the ones we do publish is one we measured.
OWN OPERATION
Souq: cash-on-delivery commerce, Egypt
A full COD commerce operation we ran ourselves: storefront, WhatsApp order bot, ad engines with automatic kill rules, and an ops panel that showed the truth rather than a flattering version of it. The storefront is closed; the machinery is what we build for clients now.
- Storefront
- WhatsApp order bot
- Ad automation
- Ops panel
What we can build
Example builds, by service.
These are illustrations, not case studies: the shape of what each service produces, so you can picture your own build. We scope the specifics to your operation, and we do not dress an illustration up as work we have shipped.
AI · 01
AI & Automation
WhatsApp Order Bots
- A cash-on-delivery order bot that collects name, address and quantity, confirms honestly, and hands to a human on request.
- A restaurant ordering bot that takes the order in chat and sends it to the kitchen.
AI Customer Assistants
- A clinic assistant trained on real FAQs that books or escalates, and never invents a price.
- A bilingual support assistant that answers each customer in their own language.
AI Agent Systems
- A campaign-watching agent that proposes budget changes for a human to approve, capped and fully logged.
Bot Training & Tuning
- A tune-up of an existing support bot against real transcripts: fix the drop-points, lock them with tests.
Follow-up Automation
- An abandoned-order rescue that sends exactly one respectful nudge and measures what it recovers.
AI Departments
- A support, follow-up and reporting department of AI agents, with budgets, an approval queue and a daily report to you.
AI Employees
- A first-line support role staffed by AI: it answers the rule-bounded questions around the clock and escalates the rest.
WEB · 02
Web
E-commerce Storefronts
- A cash-on-delivery fashion store: mobile-first product pages, COD checkout, courier push and a tracking number back to the buyer.
- A supplements shop taking card, wallet and cash, with reorder reminders built in.
- A single-product launch store with the purchase event deduped across browser and server.
Business Websites
- A clinic site built around one action per page: book a consultation, with the calendar wired in.
- A law-firm site structured by practice area, every enquiry landing straight in the CRM.
- A manufacturer catalogue that loads instantly on a phone at a trade show.
Landing Pages
- A seasonal-offer page: one offer, one action, full event wiring from the first click.
- A webinar registration page with a calendar add and a reminder sequence.
- A lead-magnet page that drops the new contact straight into follow-up automation.
Performance & Rebuilds
- A bloated storefront taken apart and rebuilt until it loads in under two seconds on 4G.
- An image and JavaScript diet for a content site that was losing readers mid-load.
3D & WebGL Experiences
- A 3D product configurator: rotate the item, change the material, watch the price update.
- An interactive "how it works" scene for a hardware product page, holding 60fps on a phone.
SEO Foundations
- A technical SEO rebuild after a migration: canonicals, sitemaps, structured data and redirects.
- Per-page metadata and schema for a multi-location service business.
SFT · 03
Software
Custom Software
- A production-tracking tool for a workshop that replaces the spreadsheet nobody trusts.
- A booking-and-dispatch system for a home-services company, with a human override on every step.
Node.js Backends
- An API that fans Meta, WhatsApp and courier webhooks into one reliable queue.
- A real-time order-status service pushing live updates to a driver app.
API & Integrations
- A bridge that syncs store orders into an accounting system with idempotent retries.
- A courier integration that pushes orders out and pulls tracking numbers back automatically.
Business Automation
- An order engine that runs placed to confirmed to shipped to reconciled, hands-free with human checkpoints.
- A nightly cash-on-delivery reconciliation that flags mismatches before they become losses.
Internal Tools & Dashboards
- An ops panel showing live orders, stock and ad spend on one honest screen.
- A moderation dashboard with roles and a full audit trail for a marketplace.
Hosting & Operations
- Managed hosting for a business-critical Laravel app: tested backups, real alerts, patching on a schedule.
DAT · 04
Business Systems
CRM Systems
- A CRM where WhatsApp chats, orders and notes land on one customer timeline automatically.
- A sales pipeline that mirrors how your deals actually move, fed by integrations rather than typing.
CMS Platforms
- A block-based CMS that lets your marketing team publish pages without breaking the design.
SaaS Development
- An internal tool turned into a multi-tenant product: isolated accounts, subscriptions and self-serve onboarding.
ERP Systems
- An operational ledger unifying stock, orders, suppliers and cash-on-delivery money for a growing retailer.
Analytics & Reporting
- A daily WhatsApp digest of the five numbers that run your operation, with anomalies flagged.
MKT · 05
Smart AI Marketing
Meta Ads Management
- A Meta ads engine with written kill rules: losing ads cut on schedule, winners scaled with discipline.
Digital Marketing
- A channel plan tied to margin per order for a new direct-to-consumer brand.
Conversion Optimization
- A funnel instrumentation and fix for a checkout leaking buyers, shipped one change at a time.
More case studies are in approval.
Client work stays private until the client says otherwise. If you'd like to speak to someone we've built for, we'll arrange it rather than publish them without asking.
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