24 questions · 3 topics
Answered before you ask.
software development, automation and AI: the questions every client asks, answered the way we answer in private: honestly, including the parts that cost us sales.
01 / 8 questions
Software Development
How much does custom software cost?
Scoped and priced up front after we understand the process it serves: no hourly meter running into fog. Small internal tools and large platforms are different animals; both get a written number before we start.
How long does a build take?
First working software in weeks, not months. We ship in visible stages you can use, so if a piece is wrong we both find out early.
Who owns the code you write?
You do: code, accounts, servers and data. We build so the work survives us leaving, and hand over keys and documentation.
What stack do you build on?
Node.js and TypeScript for services, Next.js and React for interfaces, Laravel and PHP where it fits, MySQL and Redis underneath, Three.js when 3D carries meaning. The same stack this site runs on.
Can you take over someone else's codebase?
Yes, after an honest audit. Sometimes the verdict is "maintainable", sometimes "rebuild this one part", occasionally "walk away". You get the reasons and the ranked list either way.
Do you do fixed-price or hourly?
Fixed price for scoped builds, a monthly retainer for operation and evolution. Surprises are our risk, not yours. That is what scoping is for.
What happens after launch?
Either a proper handover: docs, training, keys, or we keep operating it: hosting, monitoring, tested backups and patches. Most clients choose the second, because software needs attention, not just launching.
Can you integrate with the tools we already use?
That is half our work: marketplaces, couriers, payment providers, accounting, WhatsApp: connected with retries and failure alerts, so a broken sync tells a human instead of hiding.
02 / 8 questions
Automation
What should we automate first?
Whatever your team repeats identically every day with clear rules: order confirmations, follow-ups, report generation, reconciliation. We rank candidates by hours saved and by risk if automated wrong.
What if the automation makes a mistake?
Every engine ships with thresholds, spend caps, a kill-switch and an audit log. Automation acts inside written limits; humans decide the exceptions. That is a design rule we do not sell around.
Will automation replace my staff?
It removes the repeated typing, not the judgement. Teams end up handling exceptions and customers instead of copy-paste. The work that actually needs a person.
Can automations run on WhatsApp?
Yes: order flows, confirmations, follow-ups and daily operational digests through the WhatsApp Cloud API. Our own operation runs this way every day.
How do we know the automation is working?
Every run is logged and the engines report their own numbers: sent, recovered, failed, skipped. An automation that cannot prove it ran does not go live.
What does an automation project cost?
Depends on how many systems it touches. Single-flow automations are small projects; cross-system ones are scoped like software builds: always a written number first.
Can automation handle our follow-ups without annoying customers?
That is the discipline: one respectful nudge that resumes from where the customer stopped, claimed before sending so it can never double-fire. Nagging is a bug, not a strategy.
Our data lives in spreadsheets. Can you still automate?
Usually yes: spreadsheets become the input, then gradually the system of record moves somewhere sturdier. We migrate in stages so work never stops.
03 / 8 questions
AI
Will an AI bot say wrong things to my customers?
Not if it is built with guard-rails: ours answer from your approved content, and price or policy claims are validated in code before sending. When the AI does not know, it says so and fetches a human.
Which AI models do you use?
Claude for customer-facing and agent work, chosen per task and per cost. Model choice is an engineering decision we make openly: you see what runs and what it costs.
How does the AI learn our business?
From your real material: approved answers, transcripts, policies and prices. Unanswered questions queue for your approval and become new curated answers. Nothing is learned silently.
When does the bot hand over to a human?
On request, on anger, on confusion, and on anything outside its brief. The bot also goes quiet the moment a human replies: two voices never talk over each other.
What does running an AI assistant cost monthly?
Model usage is metered per conversation and capped by budget rules you set: the system warns before ceilings, and customer-facing replies are protected first. You see the spend daily.
Can AI agents actually run parts of the business?
Within limits, yes: watching campaigns, drafting reports, proposing actions that queue for your approval. Autonomy is scoped in writing, capped in code and fully audit-logged.
Is our data used to train public models?
No. Your data stays in your systems; the model is called with what a task needs and API-provider terms we use do not train on your business data.
Is AI just hype for my kind of business?
For some tasks, honestly yes. Where it pays today: answering repeated customer questions, drafting inside guard-rails, and reading volumes no human will. We will tell you which side your use-case is on.