MKT · Smart AI Marketing
Digital Marketing
Marketing that cannot name its cost per order is a hobby. We plan channels against your real margin: what a customer is worth, what acquiring one may cost, and cut what the numbers reject.
Sound familiar?
Channels chosen by fashion
Budget on six platforms thinly because a post said so: none funded enough to learn.
Reporting that hides the only number
Impressions and engagement everywhere; cost per order nowhere.
This service exists because we kept meeting these two. Here is what fixing them properly includes.
What's included.
MKT / digital-marketing
Unit-economics first
Margin per order established before a pound of spend is planned.
Channel selection
The two channels that fit your market, done properly. Not six done thinly.
Message and offer
Positioning that survives contact with real customers and real couriers.
Weekly truth
Spend, orders, cost per order and the decision the data demands.
How smart ai marketing work runs here
Unit economics before spend
Margin per order established first: otherwise no one can say what a customer may cost.
Two channels done properly
The channels that fit your market, funded seriously. Not six done thinly.
Kill rules in writing
The spend threshold at which a losing ad dies is agreed before launch and enforced by automation.
Weekly truth, one page
Spend, orders, cost per order and the single decision this week's data demands.
What it's judged by.
Every engagement reports these: the numbers, not the vibes.
Cost per order
Not clicks, not reach: what a real order costs to acquire.
Honest attribution
Browser and server events deduped so platforms learn from reality, not double counts.
Creative truth-rate
Whether what the ad promises matches what the courier delivers: refusals tell on you.
This is for you if
- Products with real margin that can support paid acquisition
- Founders tired of agencies reporting impressions instead of orders
- COD markets where the ad promise meets a courier at the door
And honestly not, if
- Products whose unit economics cannot survive any acquisition cost
- Anyone wanting vanity dashboards over hard numbers
We turn down work that fits this column. It is cheaper for both of us early.
“Marketing that cannot name its cost per order is a hobby. We run the other kind.”
how we run smart ai marketing
Asked about this service.
Do you do organic social too?
Where it serves the plan: content that answers buyer questions, not posting for its own sake. We tell you when organic is the wrong first bet.