MKT · Smart AI Marketing
Conversion Optimization
Traffic you already pay for is the cheapest growth there is. We instrument the funnel, find where real users actually drop, and fix in order of measured impact. Not opinion.
Sound familiar?
A leaking funnel nobody measured
Traffic paid for, then lost at a step no one instrumented.
Redesigns by taste
Changes shipped in bundles on opinion, so nobody learns what actually moved.
This service exists because we kept meeting these two. Here is what fixing them properly includes.
What's included.
MKT / conversion-optimization
Funnel instrumentation
Every step measured honestly: views, starts, fields, submits, confirmations.
Drop-point diagnosis
Where and why people leave, from data and recorded behaviour, not taste.
Prioritised fixes
Changes ranked by expected recovery, shipped one at a time so learning is real.
Guard against regression
Wins locked with monitoring so a redesign cannot quietly undo them.
How smart ai marketing work runs here
Unit economics before spend
Margin per order established first: otherwise no one can say what a customer may cost.
Two channels done properly
The channels that fit your market, funded seriously. Not six done thinly.
Kill rules in writing
The spend threshold at which a losing ad dies is agreed before launch and enforced by automation.
Weekly truth, one page
Spend, orders, cost per order and the single decision this week's data demands.
What it's judged by.
Every engagement reports these: the numbers, not the vibes.
Cost per order
Not clicks, not reach: what a real order costs to acquire.
Honest attribution
Browser and server events deduped so platforms learn from reality, not double counts.
Creative truth-rate
Whether what the ad promises matches what the courier delivers: refusals tell on you.
This is for you if
- Products with real margin that can support paid acquisition
- Founders tired of agencies reporting impressions instead of orders
- COD markets where the ad promise meets a courier at the door
And honestly not, if
- Products whose unit economics cannot survive any acquisition cost
- Anyone wanting vanity dashboards over hard numbers
We turn down work that fits this column. It is cheaper for both of us early.
“Marketing that cannot name its cost per order is a hobby. We run the other kind.”
how we run smart ai marketing
Asked about this service.
Do you run A/B tests?
When traffic supports honest ones. Below that volume, sequenced changes with clean measurement beat fake statistical theatre.