WEB · Web
SEO Foundations
Before content strategy matters, the plumbing has to work. We fix the technical layer: structure, speed, metadata, indexing, so search engines can read what you publish.
Sound familiar?
Pages search engines cannot read
Broken canonicals, missing metadata and orphan pages wasting whatever authority you earn.
SEO advice with no plumbing
Content strategy stacked on a site whose technical layer silently fails it.
This service exists because we kept meeting these two. Here is what fixing them properly includes.
What's included.
WEB / seo-foundations
Technical audit
Crawlability, canonical, sitemaps, structured data: found and fixed, not just reported.
Page metadata
Titles and descriptions written per page for the query they should win.
Performance for rankings
Core Web Vitals treated as the ranking input they are.
Honest expectations
SEO compounds over months. Anyone promising page one next week is selling you something else.
How web work runs here
One decision per page
We agree what a visitor should do before we discuss how anything looks.
Design from your subject
Palette, type and layout built from your business. Never a template with your logo on it.
Build static-fast
Pre-rendered, image-disciplined, tested on mid-range phones over mobile data.
Wire the truth
Analytics and pixel events that fire once and match reality, so every later decision has data.
What it's judged by.
Every engagement reports these: the numbers, not the vibes.
Load time on a real phone
Measured on mid-range Android over 4G: where your visitors actually are.
Conversion per page
Each page has one job; we measure whether it does it.
Core Web Vitals
Green LCP, CLS and INP: held with a budget, not achieved once for a screenshot.
This is for you if
- Businesses whose site should sell, not just exist
- Stores entering markets where cash on delivery is how people pay
- Anyone whose current site loses people before it finishes loading
And honestly not, if
- Award-bait with no business goal behind it
- Projects that want a template skinned by Friday
We turn down work that fits this column. It is cheaper for both of us early.
“A website is a salesperson who never sleeps. We build the one who also never lies.”
how we run web
Asked about this service.
How long until SEO shows results?
Months, compounding. That is the honest answer. Technical fixes show in crawl behaviour within weeks; rankings follow content and time.