MKT · Smart AI Marketing
Meta Ads Management
Meta will happily spend any budget you give it. We manage campaigns against cost per order with written kill rules: losing ads cut on schedule, winners scaled with discipline, every claim in the copy true.
Sound familiar?
Spend without a stop rule
Losing ads funded for weeks because pausing them was nobody's written job.
Optimizing toward fiction
Pixels double-counting or missing purchases, so Meta learns from a lie.
This service exists because we kept meeting these two. Here is what fixing them properly includes.
What's included.
MKT / meta-ads-management
Campaign architecture
Structures that exit learning phase instead of splitting budget into starvation.
Kill rules in writing
Spend thresholds at which a losing ad dies: enforced by automation, not mood.
Honest creative
Copy that survives the delivery driver: what arrives matches what was promised.
Pixel and CAPI truth
Browser and server events deduped so the algorithm learns from reality.
The toolkit for this work
How smart ai marketing work runs here
Unit economics before spend
Margin per order established first: otherwise no one can say what a customer may cost.
Two channels done properly
The channels that fit your market, funded seriously. Not six done thinly.
Kill rules in writing
The spend threshold at which a losing ad dies is agreed before launch and enforced by automation.
Weekly truth, one page
Spend, orders, cost per order and the single decision this week's data demands.
What it's judged by.
Every engagement reports these: the numbers, not the vibes.
Cost per order
Not clicks, not reach: what a real order costs to acquire.
Honest attribution
Browser and server events deduped so platforms learn from reality, not double counts.
Creative truth-rate
Whether what the ad promises matches what the courier delivers: refusals tell on you.
This is for you if
- Products with real margin that can support paid acquisition
- Founders tired of agencies reporting impressions instead of orders
- COD markets where the ad promise meets a courier at the door
And honestly not, if
- Products whose unit economics cannot survive any acquisition cost
- Anyone wanting vanity dashboards over hard numbers
We turn down work that fits this column. It is cheaper for both of us early.
“Marketing that cannot name its cost per order is a hobby. We run the other kind.”
how we run smart ai marketing
Asked about this service.
Do you work with small budgets?
Yes, with structure honesty: small budgets need fewer ad sets so learning can actually happen. What we will not do is promise big-budget results from small spend.