Free tool
Customer LTV Calculator
What a customer is worth over their lifetime, and the sane ceiling for acquiring one.
A sane ceiling for what acquiring one customer may cost.
Retention beats acquisition: halve churn and watch this number double.
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From input to a usable result.
Calculate customer lifetime value from order value, frequency, margin and churn. Free and honest.
- 1
Enter average order value and orders per customer per year.
- 2
Enter gross margin and yearly customer churn.
- 3
Compare the estimate with a higher churn scenario.
Questions about Customer LTV Calculator
What assumptions are behind this lifetime value estimate?
The tool uses annual orders, gross margin and an estimated lifetime of one divided by annual churn. At zero churn it uses a ten-year fallback. It does not model changing margins, cash-flow timing or individual customer cohorts.
Is the Customer LTV Calculator free?
Yes. You can use the Customer LTV Calculator for free. There is no card or paid subscription required to use this tool.
Do I need a ZEISMO account?
No. This free tool works without creating an account. AI tools may use a fair daily limit so they remain available to everyone.
Can I use the result for my business?
Yes. Review the result for your own facts and requirements, then copy, download or adapt it for your business.
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