MKT · free tool
Ad break-even calculator.
The maximum you can pay for an order before advertising costs you money: the ceiling to write down before launch.
Your ceilings
$26.50
absolute maximum per order: spend more and you pay for the privilege of selling
- Gross margin per order
- $26.50
- Target CPA (keeping 30%)
- $18.55
- Max cost per lead
- $9.27
- Break-even ROAS
- 1.85×
Write the target CPA down before launching. An ad set that passes it without converting gets cut on schedule, not on mood.
Why this number
The same math our own ad engine enforces with automatic kill rules. Decide the number before the campaign, not after the invoice.