Look after your site

Fix an old URL with a redirect

Find the URL that needs fixing.
Open Redirects & 404s. You can enter an old path directly, or choose Create redirect from a recorded 404.
Choose the destination and response.
For a permanent move, choose 301 and enter the replacement URL. Use 302 for a temporary move. Choose 410 only when content is intentionally gone; it is not a redirect to another page.
Add the rule.
Check that the old URL and destination are different, then select the add button. The rule takes effect when saved.
Test as a visitor.
Open the old URL in a private browser window. Confirm that it reaches the intended page without looping.

Check your result: The old path sends visitors to the intended destination. A saved rule alone is not proof that the destination is correct.

Start a scan.
Open Broken links and select Scan now. Leave time for the background batches to finish.
Review each result.
Read the destination, status and source page. Check the URL yourself; some remote sites can reject automated requests.
Fix the source or add an appropriate redirect.
Edit the page containing the link. For an old internal URL, the Create redirect action can prefill the redirect manager. Dismiss only a result you have reviewed.
Check again.
Run another scan after your changes and confirm the affected links behave correctly.

Back up and identify the source.
Keep a database backup before a migration. Open Import and review the detected Yoast, Rank Math or All in One SEO data.
Run the matching import.
Select Import for the source you intend to migrate. If no data is detected, there may be nothing available to import.
Verify several pages.
Open representative posts and pages. Check their SEO titles, descriptions, keywords and supported social fields. Existing nonblank ZEISMO values are preserved.
Finish the switch.
Deactivate the overlapping SEO plugin after verifying the migration. Check public metadata and your sitemap before removing anything permanently.

Set a focus keyword on one of your pages.
Save the page so its keyword can appear in the comparison selector.
Save competitor domains.
Open Competitors, enter the relevant domains and select Save competitors. Your plan and distribution determine the available limit.
Choose a keyword and compare.
Select a keyword and press Compare. Review the returned page and its measured content signals before deciding what to improve.

Confirm the feature is available.
Open Performance. The screen explains if an account connection or eligible plan is required.
Select Check now.
ZEISMO fetches your homepage from its own servers. The check uses the task allowance described by the screen.
Read the timestamp and measurements.
Review server response time, HTML download time and size, plus the reported script, stylesheet and image counts.
Review recommendations before making changes.
Apply appropriate changes through your normal site workflow, then run a new check to compare.